The Sami people are the indigenous people from the arctic regions of Sweden, Norway, Finland, and parts of Russia. Jojk means song in sami. I find it to be incredibly expressive and powerful, without the use of words it draws emotion, it strikes a chord.
Jon Henrik's jojk to the left won Sweden's got talent. During the video he describes his life as a Sami living in the north herding reindeer and that his closest friend had passed away. While dealing with his grief the song came to him and he created it in memory of his friends life and the person that he was.
"Music is an explosive expression of humanity. It's something we all are touched by. No matter what culture we're from.''